Mitas Launch Mitas Premium

A new era for Mitas branded tyres has begun. Mitas has launched Mitas Premium, its newest tyre line that replaces all Continental-branded tyres on new machinery produced by original equipment manufacturers starting in January 2015.

"The Mitas' strategy is to build equity in a single brand, namely Mitas. From January 2015, all tractors and harvesters produced by major OEMs that were previously equipped with Continental tyres will be fitted with Mitas Premium tyres," said Mitas CEO Jaroslev Cechura.

The Mitas Premium tyre line consists of rebranded Continental tyres and new products developed solely for the Mitas brand. "Mitas Premium tyres bear the same premium quality and technical characteristics as Continental tyres. Our OEM partners recognise this, and they accepted delivery and fitment of Mitas Premium," said Andrew Mabin, Mitas' marketing and sales director.

Mitas availability in New Zealand
We are currently stocking a number of Mitas and Continental branded agricultural products. Over the coming months we will stock more of the Mitas tyre range resulting in the complete Mitas range being offered by Tyreline Distributors Ltd. This will include the exciting new additions in MPT product range. 

If you are interested in stocking the Mitas brand please call the Tyreline Head office to discuss further. 

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