BUY THREE MICHELIN TYRES, GET THE FOURTH TYRE FOR $20!
The Tyreline Team are bringing back our popular Easter Michelin promotion, Buy Three Michelin Tyres and get the Fourth Tyre for just $20! So make sure you keep reading for more details as you won’t want to miss out on this one.
- A national digital marketing campaign supporting the retail offer.
- A compelling wholesale offer to support the promotion.
- In-store point of sale to help drive awareness of the retail promotion.
- A Michelin corflute to be displayed in store.
If you have opted in:
- Your discount will automatically extend until 5pm 31 May 2019.
- You will be entitled to a 40% off RRP when you order 8 Michelin Passenger, SUV, an or/4WD tyres on one invoice.
- This discount enables you to offer your customer their 4th tyre for $20 when they purchase 3 Michelin passenger, SUV, or 4WD tyres.
The discount will only be applied to authorised retail partners who commit to offering the campaign!
- Authorised retail partners will receive exposure on the tyreline.co.nz and bfgoodrich.co.nz participating store sections of the websites during the promotion.
- Authorised retail partners who commit to running the Buy 3 Michelin Tyres Get Your 4th for $20 promotion will have been sent a Point of Sale (A1 poster), and a large Michelin Corflute for the retail promotion.
- And finally, authorised retail partners will also get the opportunity to be involved in targeted local digital advertising. You can even use your PAF to increase the amount of digital advertising for your store!
The Retail Offer:
Customers who purchase 3 x non-discounted, eligible Michelin passenger, SUV or 4WD tyres will receive the 4th tyre for $20.
Support:
A nationwide digital advertising campaign consisting of Google Adwords, Facebook advertising, and targeted online display ads which will run during the promotional period. People who click the ads will be taken to a separate landing page with the full promotional details. Customers will also be able to find the store details of their local participating dealer on this page. During a promotional period ONLY dealers who are offering the promotion will be shown on this page.
Individual Marketing Requests:
Marketing material for your local advertising of this retail promotion will be accommodated, however, a longer lead-in time-frame is required due to the promotion marketing required this month. To ensure that all marketing requests are processed within two weeks please submit these by 12 April. Any requests after this date, please allow up to 10 working days.
If you have any questions, please email [email protected] or call 0800 474 639.
